Corporate identity and Brand identity are the visual presentation of your company and its products, It is the medium which connects your company to the target audience. So we do not want to compromise on having a strong identity for the great service and products you have. A strong corporate identity helps reinforce a company's brand value and supports its marketing activities.
Everything from your company values to marketing and sales all have a great impact on the way you present it, you might have a great product but a poor presentation of the same would decrease the true value your product possess. In short, it's the physical look of your brand. It generally includes a logo and supporting devices, such as your letterhead,
business cards and web site, all assembled within a set of guidelines. The guidelines govern how the identity is applied and confirm approved designs for printed pieces, color palettes, typefaces, page layouts and all cross media applications that maintain visual continuity and brand recognition.
Brand identity is the promise you make to consumers about your products and services. It may consist of features and attributes, benefits, performance, quality, service support and the values that your brand possesses. The brand may be viewed as a product, a personality, a set of values or a position your company occupies in people's minds. Brand identity is everything the company wants the brand to be seen as.